It was my responsibility on the Burberry account to produce Master ad templates across HTML, Mobile and Web for all markets on multiple campaigns.
I would include all master templates in to very detailed Digital Guideline documents which would be shared with our other hubs across the globe.
For this September Collection campaign I had to design a set of ads that incorporated a consistently sized white border around the main image.
The width of this border needed to be considered and a minimum ad size was determined for when it should be used.
Another consideration for this campaign was specific image combinations and this needed to be thought about when ads were planned to be running together on the same web page.
Example of Digital Guidelines document
Image pairing chart
Animated gif representative of HTML.
Mobile Expandable Banner (640x100 > 640x960)
HTML Animated Banner (300x600)
Static Portrait Tablet
Wallpaper (Elle UK)