It was my responsibility on the Burberry account to produce Master ad templates across HTML, Mobile and Web for all markets on multiple campaigns.
I would include all master templates in to very detailed Digital Guideline documents which would be shared with our other hubs across the globe.
For this Mr Burberry campaign the main challenge was designing a uniform set of creatives that incorporated either monogramming and non-monogramming messaging. The bottle monogramming service was only available in certain countries so this needed to be considered when it came to ad delivery.
The consideration of mixing up creatives across a home page takeover was also a challenge considering the limited number of images we could use for this campaign.
Example of Digital Guidelines document
Animated gif representative of HTML.
Mobile Expandable Banner (640x100 > 640x960)
HTML Animated Banner (300x600)
Static Portrait Tablet
Wallpaper (Elle UK)